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what we do.

We are an auto-tech startup company that provides digital service experiences to independent auto shop owners and their customers.

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how it works.


Shops pay a monthly subscription to provide digital services to their customers.


Shop customers are able to freely request a s(w)ervice on-demand.


S(w)ervice will transport the customer’s vehicle to the shop of their choice.


For every service purchased through s(w)ervice, a portion of the proceeds will directly offset car maintenance costs for low income families.



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we are...

Revolutionizing the customer experience for automotive retailers.

Developing digital experiences that break socioeconomic boundaries.

Repurposing routine car maintenance transactions into a purposeful opportunity to serve.


our belief.

We believe that everyone should have access to convenience services that help save time and improve quality of life without paying a premium cost.


our promise.

S(w)ervice is a social equity tech brand that creates avenues of social change through digital services.


Best in class.

We are committed to providing an elevated, seamless and unique customer experience both online and in-store.


Protect the core and expand for more.

We are committed to expanding the digital revolution across all socioeconomic customer segments.


Give a damn.

We are committed to s(w)erving our community in every way we can – our purpose is bigger than our business.